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Should you stop marketing during a crisis?

Should you stop marketing during a crisis?

Should you stop marketing during a crisis? Is this a good time to post content and continue with your marketing?  Uncertainty still reigns as we continue to see the current pandemic reach new heights. We are most certainly in unforeseen territories, with no previous paradigm for comparison. The panic that has reigned amongst individuals now ...
How to Build a Millennial Friendly Culture

How to Build a Millennial Friendly Culture

How to Build a Millennial Friendly Company Culture? A quick google search on “Millennials In the Workplace” brings up hundreds of articles and blogs that promise to help employers attract and retain the digital native workforce. While most of these materials point out ongoing trends, few of them get to the bottom of the challenge ...
How to Attract Millennials by Building Your Team Leaders’ Personal Brand!

How to Attract Millennials by Building Your Team Leaders’ Personal Brand!

How to Attract Millennials by Building Your Team Leaders’ Personal Brand! In this first of my series on “How to Build a Millennial Friendly Company Culture” I want to take you through a key element that has implications for how you’re able to both recruit AND retain fresh young talent. Recruitment these days has completely ...
The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour

The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour

The Millennial Mindset: That Drive Millennials’ Consumer Behaviour Marketing to Millennials requires an understanding of the millennial mindset. In this article I will take you through ten factors that affect the millennial mindset and shape their consumer behaviour. If you have landed on this page, I am guessing that you are a marketer, ...
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands    Are Luxury Brands doing all the right things to attract Millennials? In “The Millennial Disruption” documentary, I showed how so many brands are failing to attract millennials and gain their loyalty. Luxury brands are no exception, and in fact in many cases, ...
Somi Arian’s Interview with Jamie Credland of The Economist

Somi Arian’s Interview with Jamie Credland of The Economist

Somi Arian’s Interview with Jamie Credland of The Economist   Somi Arian: If you were to compare James Wilson in 1843, to some of the entrepreneurs that are starting out now, the mindset of them and their trajectory. How would you compare them? Jamie Credland: It’s an interesting question. James Wilson absolutely was an entrepreneur ...
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