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The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour
Somi Arian | 22 May

The Millennial Mindset: [10 Factors] That Drive Millennials’ Consumer Behaviour Marketing to Millennials requires an understanding of the millennial mindset.

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Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
Somi Arian | 3 December

Are Luxury Brands doing all the right things to attract Millennials? In “The Millennial Disruption” documentary, I showed how so

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Somi Arian’s Interview with Jamie Credland of The Economist
Somi Arian | 25 September

Somi Arian: If you were to compare James Wilson in 1843, to some of the entrepreneurs that are starting out

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