How much budget & how many people do you need for your digital marketing?

Business owners and marketers often ask me, “how many people does it take to build the perfect digital marketing department?” Or, “how much budget do we need to build a strong brand on

How content consumption can affect Gen Z and Millennial’s mental health, & why storytelling isn’t always so great?!

As a direct link between the pre and post digital world Millennials, (and Gen Z), are potentially the most important generation in human history. However, the digital native generation are

10 Factors That Make Millennials Different

10 Factors That Make Millennials Different The impact of the internet is intertwined in the millennials’ DNA. But, being compatible with the digital natives goes far beyond just having a

Do Millennials and Baby Boomers speak different languages?!

Do Millennials and Baby Boomers speak different languages?! Any brand that’s interested in connecting with the largest generation in modern history will be keen on cracking the millennial code. That’s

How do I create loyalty with my millennial audience?

  How do I create loyalty with my millennial audience? Creating loyalty with a large audience is a difficult task for any brand. This has proven to be specifically hard