The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour
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The Millennial Mindset: [10 Factors] That Drive Millennials’ Consumer Behaviour Marketing to Millennials requires an understanding of the millennial mindset. In this article I will take you through ten factors that affect the millennial mindset and shape their consumer behaviour. If you have landed on this page, I am guessing that you are a marketer, […]
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
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Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands Are Luxury Brands doing all the right things to attract Millennials? In “The Millennial Disruption” documentary, I showed how so many brands are failing to attract millennials and gain their loyalty. Luxury brands are no exception, and in fact in many cases, […]