The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour
The Millennial Mindset: [10 Factors] That Drive Millennials’ Consumer Behaviour Marketing to Millennials requires an understanding of the millennial mindset. In this article I will take you through ten factors that affect the millennial mindset and shape their consumer behaviour. If you have landed on this page, I am guessing that you are a marketer, […]
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands Are Luxury Brands doing all the right things to attract Millennials? In “The Millennial Disruption” documentary, I showed how so many brands are failing to attract millennials and gain their loyalty. Luxury brands are no exception, and in fact in many cases, […]