Digital Marketing | Smart Cookie Media

Modern Marketing Approach

The goal of modern marketing is to get your audience to spend time with your brand.

The modern marketing landscape is driven by the millennial generation and their consumption habits. The more they spend time with your brand, the more loyal they will be.

This is achieved through a solid content production and distribution plan. Here is how we can help.

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Profiling & Strategy

We start with performing in-depth research on your target audience and their media consumption habits. We will then reverse engineer where their attention is to determine what type of content you need.

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Content Production

We then produce video, audio, and written content at volume, providing your marketing team with ongoing fresh original content to capture your audience and stay on top of their mind.

Step 3
Content Distribution

There are two pillars and three layers to modern content. The pillars are the mechanics of Content Creation and Content Distribution. The layers are the substance of your content.

Our Content Creation Approach

All of our packages include ongoing strategy and consultation sessions throughout the year. We believe this is where we bring our most unique value by giving you clarity on what direction to take and how to constantly assess your approach and fine-tune your steps.

Our annual packages are designed to give you the best value in terms of the quality and quantity of content output all year round. In the digital landscape volume of content and consistency really matter and could make or break your marketing endeavour.

BRONZE

1 Hour strategy & consultation
1 major piece of content broken down into several edits to be used throughout the month
2-3 Days of pre to post production
Basic level content production with 1-2 crew members

SILVER

2 Hour strategy & consultation
2 major piece of content broken down into several edits to be used throughout the month
3-5 Days of pre to post production
Basic level content production with 2-3 crew members

GOLD

3 Hour strategy & consultation
4 major piece of content broken down into several edits to be used throughout the month
5-8 Days of pre to post production
Basic level content production with 3-4 crew members

PLATINUM

4 Hour strategy & consultation
4 major piece of content broken down into several edits to be used throughout the month
8-12 Days of pre to post production
Basic level content production with 4-5 crew members

Our Distribution Services

We offer community management and advert optimisation for Instagram, Facebook, Twitter, and YouTube.

If you have an in-house social media team, we will simply work with and train them, to ensure the content we create for you is used to its full potential.

For B2B marketing and LinkedIn, please see our accompanying LinkedIn guide.

How Will We Distribute Your Content?

We’ll post your content at regular intervals
Respond to comments & engage with your audience
Run surveys and capture and analysis data for content optimisation
Identify and work with influencers in your space to increase your visibility
Run your adverts and optimise them on constant bases
Ensure brand consistency across all your platforms