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Modern Marketing Approach
The goal of modern marketing is to get your audience to spend time with your brand.
The modern marketing landscape is driven by the millennial generation and their consumption habits. The more they spend time with your brand, the more loyal they will be.
This is achieved through a solid content production and distribution plan. Here is how we can help.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”11185″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”62px”][vc_row_inner][vc_column_inner width=”1/3″][vc_column_text]
Step 1
Profiling & Strategy
We start with performing in-depth research on your target audience and their media consumption habits. We will then reverse engineer where their attention is to determine what type of content you need.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
Step 2
Content Production
We then produce video, audio, and written content at volume, providing your marketing team with ongoing fresh original content to capture your audience and stay on top of their mind.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]Step 3
Content Distribution
There are two pillars and three layers to modern content. The pillars are the mechanics of Content Creation and Content Distribution. The layers are the substance of your content.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_empty_space height=”42px”][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_empty_space height=”10px”][vc_column_text]
Our Content Creation Approach
All of our packages include ongoing strategy and consultation sessions throughout the year. We believe this is where we bring our most unique value by giving you clarity on what direction to take and how to constantly assess your approach and fine-tune your steps.
Our annual packages are designed to give you the best value in terms of the quality and quantity of content output all year round. In the digital landscape volume of content and consistency really matter and could make or break your marketing endeavour.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”11186″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space height=”42px”][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text class=”fr”]
BRONZE
- 1 Hour strategy & consultation
- 1 major piece of content broken down into several edits to be used throughout the month
- 2-3 Days of pre to post production
- Basic level content production with 1-2 crew members
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SILVER
- 2 Hour strategy & consultation
- 2 major piece of content broken down into several edits to be used throughout the month
- 3-5 Days of pre to post production
- Basic level content production with 2-3 crew members
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GOLD
- 3 Hour strategy & consultation
- 4 major piece of content broken down into several edits to be used throughout the month
- 5-8 Days of pre to post production
- Basic level content production with 3-4 crew members
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PLATINUM
- 4 Hour strategy & consultation
- 4 major piece of content broken down into several edits to be used throughout the month
- 8-12 Days of pre to post production
- Basic level content production with 4-5 crew members
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Our Distribution Services
We offer community management and advert optimisation for Instagram, Facebook, Twitter, and YouTube.
If you have an in-house social media team, we will simply work with and train them, to ensure the content we create for you is used to its full potential.
For B2B marketing and LinkedIn, please see our accompanying LinkedIn guide.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”22px”][vc_single_image image=”12082″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_empty_space][vc_row_inner class=”m”][vc_column_inner width=”1/2″][vc_single_image image=”12083″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]
How Will We Distribute Your Content?
- We’ll post your content at regular intervals
- Respond to comments & engage with your audience
- Run surveys and capture and analysis data for content optimisation
- Identify and work with influencers in your space to increase your visibility
- Run your adverts and optimise them on constant bases
- Ensure brand consistency across all your platforms
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