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Should you stop marketing during a crisis?

marketing - crisis

Should you stop marketing during a crisis? Is this a good time to post content and continue with your marketing?  Uncertainty still reigns as we continue to see the current pandemic reach new heights. We are most certainly in unforeseen territories, with no previous paradigm for comparison. The panic that has reigned amongst individuals now […]

The Millennial Mindset: 10 Factors That Drive Millennials’ Consumer Behaviour

Millennials’ Consumer Behaviour

The Millennial Mindset: [10 Factors] That Drive Millennials’ Consumer Behaviour Marketing to Millennials requires an understanding of the millennial mindset. In this article I will take you through ten factors that affect the millennial mindset and shape their consumer behaviour. If you have landed on this page, I am guessing that you are a marketer, […]

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Somi Arian's Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands    Are Luxury Brands doing all the right things to attract Millennials? In “The Millennial Disruption” documentary, I showed how so many brands are failing to attract millennials and gain their loyalty. Luxury brands are no exception, and in fact in many cases, […]