Marketing to Millennials
You may think your brand is well established. Perhaps your company could even be described as a Heritage Brand. But when it comes to marketing to millennials, that’s not enough to attract them as your future customers. Watch Somi Arian’s video about the challenges of marketing to millennials, featuring interviews with Heads of Marketing and CEOs of Jaguar Land Rover, Steinway, Bremont, The Economist and Gary Vaynerchuk, among others. This is an explainer video about our upcoming feature-length documentary about Brands and Millennials. You can also read Somi’s full interview with Gary Vaynerchuk, here.
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