Modern Marketing Approach

The goal of modern marketing is to get your audience to spend time with your brand.  

The modern marketing landscape is driven by the millennial generation and their consumption habits. The more they spend time with your brand, the more loyal they will be. 

This is achieved through a solid content production and distribution plan. Here is how we can help.

Digital Marketing Smart Cookie Media

Digital Marketing Smart Cookie MediaStep 1
  Profiling & Strategy

We start with performing in-depth research on your target audience and  their media consumption habits. We will then reverse engineer where their attention is to determine  what type of content you need.

Digital Marketing Smart Cookie MediaStep 2
  Content Production

We then produce video, audio, and written content at volume, providing your marketing team with ongoing fresh original content to capture your audience and stay on top of their mind.

Digital Marketing Smart Cookie MediaStep 3
  Content Distribution

There are two pillars and three layers to modern content. The pillars are the mechanics of Content Creation and Content Distribution. The layers are the substance of your content.

Digital Marketing Smart Cookie Media

There are two pillars and three layers to modern content.

The pillars are the mechanics of Content Creation and Content Distribution.

The layers are the substance of your content.

They consist of

  • Your Story
  • Their Story
  • The Product
Digital Marketing Smart Cookie Media
Digital Marketing Smart Cookie Media

Together these pillar and layers form the structure of your modern marketing house. We are here to ensure that every brick is perfectly placed, so your brand wins the hearts and minds of the modern consumer.

 

Our Content Creation Approach

All of our packages include ongoing strategy and consultation sessions throughout the year. We believe this is where we bring our most unique value by giving you clarity on what direction to take and how to constantly assess your approach and fine-tune your steps.

Our annual packages are designed to give you the best value in terms of the quality and quantity of content output all year round. In the digital landscape volume of content and consistency really matter and could make or break your marketing endeavour.

Digital Marketing Smart Cookie Media

BRONZE

  • 1 Hour strategy & consultation
  • 1 major piece of content broken down into several edits to be used throughout the month
  • 2-3 Days of pre to post production
  • Basic level content production with 1-2 crew members

SILVER

  • 2 Hour strategy & consultation
  • 2 major piece of content broken down into several edits to be used throughout the month
  • 3-5 Days of pre to post production
  • Basic level content production with 2-3 crew members

GOLD

  • 3 Hour strategy & consultation
  • 4 major piece of content broken down into several edits to be used throughout the month
  • 5-8 Days of pre to post production
  • Basic level content production with 3-4 crew members

PLATINUM

  • 4 Hour strategy & consultation
  • 4 major piece of content broken down into several edits to be used throughout the month
  • 8-12 Days of pre to post production
  • Basic level content production with 4-5 crew members

Our Distribution Services

Digital Marketing Smart Cookie MediaWe offer community management and advert optimisation for Instagram, Facebook, Twitter, and YouTube.

 

Digital Marketing Smart Cookie MediaIf you have an in-house social media team, we will simply work with and train them, to ensure the content we create for you is used to its full potential.

 

Digital Marketing Smart Cookie MediaFor B2B marketing and LinkedIn, please see our accompanying LinkedIn guide.

Digital Marketing Smart Cookie Media
Digital Marketing Smart Cookie Media

How Will We Distribute Your Content?

  • We’ll post your content at regular intervals
  • Respond to comments & engage with your audience
  • Run surveys and capture and analysis data for content optimisation
  • Identify and work with influencers in your space to increase your visibility
  • Run your adverts and optimise them on constant bases
  • Ensure brand consistency across all your platforms