Why Brands Need to Act Like a Media Company
Why Brands Need to Act Like a Media Company Today brands need to be a media company first and sell their product second. In this article, I explain why. There
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
Somi’s Interview with Gary Vaynerchuk on Millennials & Luxury Brands Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the
Somi Arian’s Interview with Jamie Credland of The Economist
Somi Arian: If you were to compare James Wilson in 1843, to some of the entrepreneurs that are starting out now, the mindset of them and their trajectory. How would
Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin
Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin I recently interviewed Simon Cotton, the CEO of Johnstons of Elgin as part of a documentary that I’m working