How content consumption can affect Gen Z and Millennial’s mental health, & why storytelling isn’t always so great?!
Somi Arian | 3 January

As a direct link between the pre and post digital world Millennials, (and Gen Z), are potentially the most important

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10 Factors That Make Millennials Different
Somi Arian | 30 November

10 Factors That Make Millennials Different The impact of the internet is intertwined in the millennials’ DNA. But, being compatible

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Do Millennials and Baby Boomers speak different languages?!
Somi Arian | 21 November

Do Millennials and Baby Boomers speak different languages?! Any brand that’s interested in connecting with the largest generation in modern

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How do I create loyalty with my millennial audience?
Somi Arian | 2 August

  How do I create loyalty with my millennial audience? Creating loyalty with a large audience is a difficult task

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Why Brands Need to Act Like a Media Company
Somi Arian | 3 December

Why Brands Need to Act Like a Media Company Today brands need to be a media company first and sell

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Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
Somi Arian | 3 December

Somi’s Interview with Gary Vaynerchuk on Millennials & Luxury Brands Are Luxury Brands doing all the right things to attract

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Somi Arian’s Interview with Jamie Credland of The Economist
Somi Arian | 25 September

Somi Arian: If you were to compare James Wilson in 1843, to some of the entrepreneurs that are starting out

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Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin
Somi Arian | 9 May

Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin I recently interviewed Simon Cotton, the CEO of Johnstons

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