How content consumption can affect Gen Z and Millennial’s mental health, & why storytelling isn’t always so great?!

As a direct link between the pre and post digital world Millennials, (and Gen Z), are potentially the most important generation in human history. However, the digital native generation are

10 Factors That Make Millennials Different

10 Factors That Make Millennials Different The impact of the internet is intertwined in the millennials’ DNA. But, being compatible with the digital natives goes far beyond just having a

Do Millennials and Baby Boomers speak different languages?!

Do Millennials and Baby Boomers speak different languages?! Any brand that’s interested in connecting with the largest generation in modern history will be keen on cracking the millennial code. That’s

How do I create loyalty with my millennial audience?

  How do I create loyalty with my millennial audience? Creating loyalty with a large audience is a difficult task for any brand. This has proven to be specifically hard

Why Brands Need to Act Like a Media Company

  3.12.2017   Somi Arian   Business   No comments

Why Brands Need to Act Like a Media Company Today brands need to be a media company first and sell their product second. In this article, I explain why. There

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

  3.12.2017   Somi Arian   Business   No comments

Somi’s Interview with Gary Vaynerchuk on Millennials & Luxury Brands Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the

Somi Arian’s Interview with Jamie Credland of The Economist

Somi Arian: If you were to compare James Wilson in 1843, to some of the entrepreneurs that are starting out now, the mindset of them and their trajectory. How would

Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin

  9.05.2017   Somi Arian   Business   No comments

Somi Arian’s Interview with Simon Cotton, CEO of Johnstons of Elgin I recently interviewed Simon Cotton, the CEO of Johnstons of Elgin as part of a documentary that I’m working