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Smart Cookie Media was founded by Somi Arian, a former TV producer, in 2015. Somi works with a team of highly skilled film crew, social media influencers and bloggers, to provide a complete media solution for brands and corporations. Be sure to watch our content marketing series and find out how to work with us.
Smart Cookie Media is rapidly growing as Somi attracts new talent and a team of social media savvy individuals.
Somi is a passionate filmmaker, and exceptionally talented sales & marketing specialist, with a deep knowledge of the digital landscape.
From 2010 to 2015 Somi produced a number of films and documentaries including five seasons of a highly popular reality series about the British culture for a millennial audience.
Somi realised that many premium brands face a challenge in capturing the digital native audience. In 2015 she launched Smart Cookie Media, to help bridge the gap between millennials and the brands.
Somi and her team have produced short films for Steinway, Savile Row, Bentley, Bremont and Burlington Arcade to name but a few. The team are is currently producing a feature-length documentary about Luxury Brands in a Millennial World. The film features in-depth interviews with C level executives of Bentley, Steinway, Jaguar Land Rover, Bremont, Gieves and Hawkes and The Economist, among others. Somi also visited the United States, where she interviewed the prolific New York entrepreneur, Gary Vaynerchuk.
In late 2014 she was part of the film crew for a project for Bentley and Savile Row, sponsored by Apple and entirely shot on the iPhone. That was a turning point when she observed the cross-section of technology, millennials and the luxury market.