About Our Founder, Somi Arian
Somi Arian is a Filmmaker, Millennial Engagement Specialist, the Founder of Smart Cookie Media and Co-Founder of Career Drive.
During her MPhil research in Political Philosophy at St Andrews University, Somi became interested in the impact of technology on the society and how habits are formed in the digital native generation.
From 2010 to 2015 Somi produced a number of films and documentaries including over a hundred episodes of a highly popular reality show about the British culture for a leading London-based Middle Eastern channel.
Bringing together her knowledge of the entertainment industry and her research on the digital native generation, Somi endeavours to bridge the gap between the millennials and Gen Z with established brands.
Somi and her team have produced content for Steinway, Bentley, Savile Row and JP Morgan, to name but a few. In September 2018 Somi released “The Millennial Disruption” documentary. The film sheds light on the impact of the internet on millennials and what this means to the businesses of our time. Somi’s documentary was featured on BBC 5 Live, where it was referred to as a disruptive piece in its very approach. She has also been invited to speak for a wide range of companies including Morgan Stanley, Vogue House, Adoreum Luxury Club, The French Chamber of Commerce and Meltwater.
In 2018 Somi got together with an MD of a Fortune 100 company to build a platform called Career Drive. The platform contains 67 episodes of a mini-drama series, followed by a Gogglebox-esque discussion forum, focused on millennials workplace behaviour.
Somi is currently chosen as a LinkedIn Top Voice of 2018 and continues to inspire company leaders to engage with millennials and Gen Z, both in marketing and in Human Resources.